Maybe you are a new Internet marketer who doesn’t match my previous level of ignorance. I often think, “If I had only known then what I know now.” By “then,” I mean my early year or two in my adventure into the quagmire of Internet business. I could easily fill a large book with significant things that I didn’t know how to do but that I tried, anyway. In truth, I could fill a multi-volume set. It’s a bit embarrassing.

Occasionally I try to keep new Internet marketers from mimicking my foibles. I identify one or two simple realities of the online business world about which I had been ignorant and that cost me a lot of money, a lot of wasted energy or, usually, both.

Here is today’s life altering tip:

Assume that any page of your website is likely to become a landing page.

You see, I originally believed that every visitor to my websites would come directly to my home page. Those prospects would diligently read every well-crafted word, and then they would use that information to thoroughly explore the rest of the site in an order that I happened to find logical.

If I had been wise enough to hire a consultant to explain to me how web users actually find my website and how they act once they get there, my sites would have been designed very differently. I needed to either contract with an outside expert, take much more time to learn before acting or had someone with Internet marketing experience build a business website for me–one that actually had a chance of meeting my goals.

My business would have reached a decent level of success much sooner if I had known these things:

* Most people find their destinations by using search engines

* Search engines view the web as a collection of pages, not a collection of websites

* Recognize that each page on a web site should be created with the goal of achieving the ultimate purpose of the site (obtaining the desired action on the part of the visitor)

* Having tracking software that would allow me to diagnose how real people move through my site’s pages

* More quickly discovering that, cumulatively, the interior pages of my website receive more first time visits than my home page

* Recognize that an aesthetically pleasing page is not the same as a productive page

* We should all “bite the bullet” and spend some money wisely in the early stages of our business development, because that will lead to greater income sooner than if we behave as the iconic Mr. Scrooge

I truly enjoy building websites, so that is not something that I would have wanted to have outsourced. But, when I build my first site, I needed to learn so much more before I moved on to the fun part–fun part for me, at least. Meanwhile, there were plenty of other tasks that I could have had done professionally to allow me more time for my learning.

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