Most marketers on the Internet use PPC (pay-per-click) eventually within their marketing mix.  Much of the time these businesses hope that the increase in sales will be at least sufficient to cover the advertising andeven bring in additional profit.  Other times they look to recover those advertising costs over a longer period by using the PPC campaign as a means of obtaining leads that they use to develop a lasting relationship with new prospects.  Still other times, the focus of some Internet marketers during a PPC campaign includes using the data that they collect for research and planning purposes.  

It is this last approach to pay-per-click that I want to address in this article.  Here are a few very useful tests that you can incorporate into your next PPC campaign.  I am already assuming that you have performed superb keyword research.

*  Using tracking data, reported by Google Analytics or your own software, identify the exact key phrases used by all of the visitors who come to your landing pages via PPC.  Obviously, if you set up your campaign properly, you know which of the phrases that you bid on are bringing the visitors, however, unless you are using only exact match phrases, that does not alert you to the precise search terms entered by your traffic.  For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more.  Any traffic you receive would be looking to buy some sort of green lamp.  You may want to create pages for the key phrases that are applicable (and which seem to be giving you enough traffic to justify the relatively minimal effort).  You can work on your SEO for those pages in order to get organic search engine traffic to those new pages.  That can help justify your PPC expense for years to come.

*  Test your headings (headlines) on your PPC landing pages.  Set up two pages for the same ad group.  The pages should be identical in every other way except for the heading.  You might have a content management system or software that can alternate those.  It’s also very easy to simply change the landing page to the different version within your ad after you have received a sufficient number of clicks to provide your with useful data—at least 100 clicks.  Look at the data you gather concerning the results of the two versions according to whatever metric you are using (e.g. sales or leads).  If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.

*  Conduct the same format test as with headlines, but test a different variable.  You may want to test listing benefits followed by features versus having the features list come before the benefits.  Alternatively, you might want to test the impact of landing pages which have two different videos of product demonstrations.  

Make sure that on each of the content related tests you are only changing one variable.  If you alter both the image and the headline at the same time, for example, you will have difficulty determining which variable is responsible for any changes in the results or what the relative impact of each is compared to the other.  (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)

The bottom line of this article is simply that you should be using your pay-per click campaigns to attempt more than selling more products; you should also be collecting useful data.  PPC can be expensive, so stretch those dollars to accomplish as much as possible.  Test, analyze and use the data that you wisely collect!

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All online marketers dream of having a high flow of quality traffic that will convert. This is what every Internet marketer works to accomplish, causing them to continuously search for the best traffic generating method. Google Adwords is currently on the top of the list for producing quality, targeted traffic using Pay per Click marketing. Using this tool, you can improve your marketing campaigns, boost your sales, increase the number of leads you get, and see a new life come into your website. Fortunately for you, the vast majority of Google Adwords users fail when they attempt thier foray into pay per click marketing. Why? Why can some find unbelievable success using this tool, while most people simply waste their hard earned money? It all comes down to the amount of research someone is willing to do, and having a total understanding of just how Pay Per Click works overall. Due to this, many mistakes are being made, which can be easily avoided. Here you’ll find a discussion of the three most common Adwords mistakes that marketers should take care to avoid.

1. Not Taking Time To Do Accurate Market Research

You have to do a good deal of market research before you jump in and find you’re in shallow water. Make sure you know your competitors and where you rank among them. Your place in the market is something that simply can’t be left to chance. In your research, you will discover the keyword that are currently bringing in high traffic flow and what the bid prices are for these keywords. Here is an Affiliate Millionaire bonus page that you must see because you will discover just how powerful Internet marketing can be. It is absolutely crucial that you are fluent in the understanding of keyword marketing. If you really want to run with the big dogs Google Adwords is a good tool, but you have to pick the right keywords. In order to choose the right keywords, you need to do your homework and know your market inside out.

2. Not Taking Time to Track Your Keywords

A lot of people pay a lot of money to Google Adwords for services that they just aren’t converting to sales. Eventually, they stop trying to make it work and give up on the tool. The good news is that if you don’t use effective tracking, this is not likely to happen. It is vital that your track your keywords and your landing page if you want this tool to give you good results. When you don’t take the time to track keywords, you have no idea of the ones that are converting, and being profitable. When you are aware of what’s working or not, that information is the key to that unlocks the door for achieving high quality traffic without costing you money. If you want to learn how to be a successful internet marketer take a look at this Affiliate Millionaire page. You simply need to keep the keywords that are profitable and get rid of those that are not as effective as you would like. When you have this information in front of you it’s just a matter of using it in the next campaign since it’s all been tested already. So just remember how important tracking is to your overall success.

3) Failing To Focus On Your Landing Page

It is a requirement that your ad is relevant to your landing page. If you really want your campaign to be successful, this is a rule you need to remember. The mistake many advertisers make is they don’t match the headline of their landing page with the content of the ad. You have to let prospects know that they have reached the site they were after, this will keep them there and hopefully create the sales you are looking for.

Fabulous resources: inbound links

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As far as direct marketing tools go, Google Adwords is one you definitely want to use. It enables you to drive traffic to your site by simply targeting specific keywords. The quality of traffic you can get through Adwords using the right keywords can’t be underestimated, as you will get laser targeted visitors when you do things right. Furthermore, conversion rates can be increased with the use of Google’s geographical targeting tool which allows you to target any country, state, and even city anywhere in the world. But if you try and work your hand on campaigns without prior knowledge and any practical experience, you sure can make some big mistakes. During this article, we’ll review the 3 mistakes that can really make a negative impact on your Adwords campaign.

1) Setting a Daily Budget That’s Too High

The concern when advertising using Google Adwords is that you’ll get caught up in the heady excitement and electric pace and the next thing you know, you’re out a ton of dough and you have nothing to show for it but some window shoppers. It’s really easy to blow your whole advertising budget in a day or in just a few hours if you get a high number of clicks that don’t convert to sales. If you want to learn how to be a successful internet marketer take a look at this Affiliate Millionaire page. Now if you specify a reasonable dollar allotment each day you’ll stay on your target budget and continue to bring in information to refine your marketing campaign over an extended time frame. This data will help you understand more about your campaign and how it’s performing. You will be endowed with the proper information that is crucial for making decisions for your campaign which will further increase your profits. Which is why it’s crucial to set your daily budget to an amount that’s not too high or too low.

2) Bad Keyword Targeting

Adwords offers tools that may assist you in picking out the keywords that are right for your purposes. Searching with Google ensures the surfer that the results provided with the press of a button are relevant to the surfer’s keywords. This is not a new practice; Google has always stood for efficiency in this area. The advertisements, search results, and news items will all relate directly back to the searcher’s keywords. Thus, your culling of keywords is the one thing that will make or break you in terms of effectively using Adwords. When your ad is relevant to the keywords, and it gives people what they’re searching for, then you’ve undoubtedly found success. Google rewards relevancy and that’s what you need to aim for. See this wonderful Affiliate Millionaire page and get a sense of what this progream can do for you. Use the tools Google provides you with Adwords to fine tune keyword selection and dig farther. Find keywords that are related to your niche and make sure you use these not only in your ad but also in your landing page. Want to increase conversions? The more specific and tuned in your targeted keywords are, the more often a window shopper will become a buyer.

3) Stuffing Too Many Keywords in One Single Ad Group

When using Google Adwords, your number one priority is to test and tweak your campaigns, so that you know what keywords areactually performing. If you pack an ad group with a few hundred keywords you’ll get lots of clicks on some, and none on others. When your ad is stuffed with keywords, you have no idea which keywords are getting the job done and which keywords aren’t pulling their weight. That is why it’s a good idea to begin with only a few keywords, say 10-15 per ad group and that way you’ll be able to see their performances better and get rid of the ones that aren’t performing well. Doing so will give you the knowledge of how to create highly targeted campaigns using the best keywords which will result in higher conversion rates.

Fabulous resources: closing ratio

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It’s a good business, home web marketing promotion. Or at least it can be. You might be persuaded to think that in todays rough commercial times, its a terrible time to start a new business, home web marketing promotion or not. One example is…

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