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backlinks

Hmmmm, this is a multi-faceted concept and I need to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:

Authority – simplified

The more authority your web pages have the better you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov suffixes. These domains imply they are credible sources of information and it’s a proven fact that as far as Google is concerned backlinks from these web addresses to your web pages will contribute authority to your web pages. Another good example is Wikipedia as the contents here are mostly authored by by group of humans as opposed to a single marketer.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative sites link to your site then you receive their apparent trust and as far as Google is concerned you become more authoritative and so the trust in your content by Google increases.

How Google decides what is and isn’t authoritative is kept secret for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is an individual or a group manipulating the formulae that Google uses in its efforts to try and regulate probably the most significant technological development of this period in history.

How not to get Backlinks

And on this thought it’s valuable to state some distasteful sources and methods of acquiring backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the common offenders are:

  • Paid backlinks – web pages where individuals purchase and sell backlinks
  • Comment spam – entries that contain links on web pages that are just not associated to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Unnatural growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to show up on Google’s monitoring systems, especially if it’s a brand new domain.
  • Backlinks from bad reputation sites – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but large press properties seem to get a lot of authority and I have definitely observed significant quantities of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing defy the consistent behaviors I usually expect to see. More on this is in a future post….

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